The main concern being raised by most critics, including the Federal Privacy Commissioner, is how Google will now start saving user information collected from all its services in one place. For example, users who log into several different services – such as Google.ca, Gmail and YouTube – will have data about all their searches and clicks stored together.
The tools include a video, tip sheet or parents and a youth presentation package – they can be found at http://www.youthprivacy.ca/en/index.html.
With easy access to information the risk of violating privacy laws has become heightened. In response to growing privacy concerns and inquires, Alberta’s Office of the Information and Privacy Commissioner (OIPC) has released Guidelines for Social Media Background Checks.
On December 6, 2011 the Canada’s Privacy Commissioner released new Guidelines for online behavioural advertising. This form of advertising involves gathers information from internet users over time by tracking their online activities, in order to deliver advertising directed at the users’ interests. Behavioural advertisers often build detailed personal profiles of users in order to assign them to various interest categories.